Skip to content
  1. Home
  2. Services
  3. CRO
Research-driven CRO

Turn your existing traffic into revenue.

Full-service CRO for 7-figure DTC brands. Behavioural research, systematic testing, and development, under one roof.

Brands we have built for

  • DogMama
  • Exponent Beauty
  • 4kickerz
  • Oliroli
  • Red Tuna Shirt Club
  • Fragrance Perfumes
  • 4boxerz
The problem

You're already losing revenue. You probably can't see where.

Improving conversion from 2% to 3% can equal 6 to 12 months of ad scaling work, without spending a dollar more on acquisition.

01 / Most visitors leave

You pay for the traffic, and nearly all of it exits without buying. That's a conversion problem, not a marketing one.

02 / A plateaued rate

Traffic grows, conversion stays flat. The problem isn't volume, it's your funnel architecture.

03 / Guessing, not knowing

Changes based on intuition instead of data. Every failed guess is revenue you don't get back.

What the research shows

The opportunity sitting in the average Shopify store.

70.19%

average cart abandonment

Baymard Institute, 49 studies
200%

better results from personalised CTAs

HubSpot Research
5.31%

conversion rate of top-quartile sites

Industry research, Shopify data
Our approach

CRO isn't A/B testing. It's revenue architecture.

80% research, 20% testing. The quality of the hypothesis decides whether a test wins.

What most agencies do
  • Random A/B tests without strategy
  • Surface-level changes only
  • No research or hypothesis validation
  • Button colours and headlines
  • One test a month at most
What we do
  • Behavioural research first
  • A systematic testing roadmap
  • Full-funnel optimisation, ad click to post-purchase
  • A data-driven hypothesis framework
  • 2 to 4 tests running at once
How it works

A six-phase methodology.

A proven framework for systematic revenue growth, from first audit to compounding wins.

  1. 01 / Discovery and audit

    Analytics deep-dive (GA4, Clarity), heatmaps and recordings, competitive benchmarking, technical and qualitative research.

    Week 1 to 2
  2. 02 / Hypothesis generation

    PIE prioritisation, research-backed test ideas, revenue impact estimates, and a 90-day test roadmap.

    Week 3
  3. 03 / Design and development

    High-converting UX, Figma prototypes, Shopify theme development, and mobile-first implementation.

    Week 4 to 5
  4. 04 / Testing and validation

    A/B test launch, significance monitoring, performance tracking, and winner identification.

    Week 6 to 8
  5. 05 / Implement and scale

    Winners deployed to 100%, post-purchase upsells, email flow and cart recovery work.

    Week 9 to 10
  6. 06 / Iterate and optimise

    Quarterly deep-dive audits, new hypotheses, tests on new pages, roadmap refresh.

    Ongoing
What you get

A full-service team, strategy to code.

01 / CRO strategist

Research-driven hypotheses, the test roadmap, and revenue strategy.

02 / UX and UI designer

High-converting design, Figma prototypes, conversion-focused UI.

03 / Shopify developer

Theme development, app integrations, and custom functionality.

In-house cost

Hiring this team would cost $25k+ a month in salaries alone.

Book a call
What's included

$4,000 a month. Full-service CRO.

No long-term contracts beyond the 90-day minimum. Month-to-month after that.

Included
  • Full CRO strategy, research and testing
  • UX and UI design and prototyping
  • Shopify theme development
  • 2 to 4 simultaneous A/B tests
  • Quarterly deep-dive audits
  • Bi-weekly strategy calls
Available as add-ons
  • Major site redesigns
  • Custom app development
  • Paid media management
Is this for you?

An honest fit check.

A great fit if
  • Your brand does $1M+ in annual revenue
  • You get 40,000+ monthly visitors
  • You spend $10k+ a month on paid acquisition
  • Your conversion rate has plateaued or dropped
  • You can commit to at least 90 days
Not a fit if
  • You're still finding product-market fit
  • You need a complete site redesign
  • You expect results in 30 days
  • You don't have budget for paid traffic
Client proof

Trusted by Shopify founders, operators, and DTC teams.

01 / 5/5 client review
“Diligent, resourceful, detail oriented, high quality, and a pure delight to work with. We've worked with a number of Shopify developers over the years and Grow with CRO is in the top 5%.”
Elizabeth WhitmanFounder, Exponent Beauty, US
02 / Momentum
“Proactive, helpful and result-oriented. We see him as part of our team, and one of the reasons our brand has grown at such a steady pace.”
Pavel ZabrodskyFounder, pet supplement brand, CZ
03 / Fit
“His in-depth knowledge of Shopify has been invaluable. He listens to our needs and offers tailored solutions that make a real difference.”
PLAIN Works AgencyShopify client, AU
FAQ

Common questions.

Everything you need to know before getting started.

Book a call
How quickly will I see results?

Most clients see their first winning test within 30 days. CRO compounds: the real return comes from stacking improvements over 90 to 180 days.

What's the minimum commitment?

90 days. CRO is iterative and research-driven. After that you can continue month-to-month or cancel with 30 days' notice.

How is this different from other CRO agencies?

We're full-service (strategy, design, and development), we specialise in Shopify DTC brands, and we run 2 to 4 tests at once instead of one a month.

Do you guarantee results?

We don't guarantee specific percentages. If we don't deliver measurable improvement in 90 days, we work an extra 30 days at no cost, provided the traffic thresholds are met.

Will testing break my site?

No. Tests split traffic between your current site and a variation. If a test is losing, we stop it.

Do I need to involve my dev team?

No. We handle all implementation, so your team can stay on product work.

What if I don't have 40k monthly visitors yet?

We can still work together, focused on research and UX improvements instead of A/B testing, then shift to testing once traffic allows.

Further reading

From the blog.

Ready when you are

Turn your traffic
into revenue.

Start with a free CRO audit on a quick call.

Get your free CRO audit